Leicester-based digital marketing agency Insight Consultancy has once again demonstrated its commitment to giving back to the community.
They launched an ambitious Corporate Social Responsibility (CSR) initiative in support of the Children’s Cancer and Leukaemia Group (CCLG).
The initiative, which took place throughout October 2024, saw the Insight team aiming to collectively walk 1,000,000 steps to raise vital funds for this life-saving charity based just around the corner from their office.
Through the combined efforts of the team and generous donations from clients, partners, and the wider community, Insight Consultancy successfully raised a total of £835. With five new cases of childhood cancer diagnosed each day in the UK, the urgency of this cause is clear.
The funds raised by Insight will directly help to support vital research into childhood cancer treatments and survival rates. For instance, just £10 can help grow cancer cells in a lab for drug testing, while £100 can fund 10 hours on a specialist microscope.
Overall, the £835 raised could fund 41 hours of expert research dedicated to uncovering potentially life-saving breakthroughs.
Speaking about the initiative, Insight Consultancy’s Managing Director, Inzar Haq, said, "Supporting local charities like CCLG is central to our CSR goals. We wanted to do something that not only brought the team together but also made a tangible difference in the lives of families affected by childhood cancer."
In response to Insight's steps challenge, Vicki Brunt, Head of Fundraising at CCLG stated: “Insight’s hard work and dedication means so much to all of us at CCLG. Every single step and every pound raised brings us closer to brighter futures and breakthroughs in research for children and young people facing cancer.
"Thank you to the whole Insight Consultancy Leicester team and everyone who cheered them on! We’re so grateful for their support and for joining us on this journey."
CCLG plays a vital role in improving the survival rates and treatment options for children with cancer. With five new cases of childhood cancer diagnosed every day, and the highest rates occurring in children under five, the work they do is more critical than ever.
Insight Consultancy is proud to have supported CCLG’s mission and remains committed to expanding its CSR initiatives in 2025.
To stay updated on Insight Consultancy’s CSR efforts and track future initiatives, visit the CSR section of their website: insightconsultancy.co.uk/csr.
For more information on how to support the Children’s Cancer and Leukaemia Group or to donate, visit cclg.org.uk.
This article highlights Insight Consultancy's commendable initiative to support the Children's Cancer and Leukaemia Group (CCLG) by collectively walking one million steps in October 2024. Their dedication to raising awareness and funds for childhood cancer research is truly inspiring and showcases the positive impact that corporate social responsibility can have on critical causes.
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