Hopeful Futures aims to increase awareness of cancer amongst younger people.
Hope Against Cancer has launched a new initiative called Hopeful Futures. The Leicestershire and Rutland charity aims to increase cancer awareness amongst younger audiences to encourage early detection and prevention.
According to experts, cancer should not be considered a disease that only impacts those in middle age or beyond and preventing cancer may need to begin far younger than one might think.
The charity is recognised for funding cutting-edge research and the Hope Cancer Trials Centre at the Leicester Hospitals. It has identified the importance of spreading cancer awareness to the younger generation, to support its mission of creating a future without cancer.
"We know that 5,000 people in Leicestershire and Rutland are diagnosed with cancer each year," said Hope Vice-Chair, Eileen Perry MBE, who founded the group.
"That’s 5,000 individuals, 5,000 families and countless more friends impacted. And a major study recently identified the risk of cancer in young adults is rising at an alarming rate, and is expected to keep increasing with every new generation.
"The Hopeful Futures board aims to provide support for young people who are living with cancer in one way or another, whilst also educating and fundraising to ensure that we are striving towards a better future for those diagnosed with cancer."
The board of young professionals, each with their own motivators for supporting Hopeful Futures, consist of Beth Grundy from PPL PRS, Chloe Ireland from Empire Finance, Emily Smith from Michael Smith Switchgear, Laura Filer from ER Recruitment, Nathan Smith from Mattioli Woods and Tinashe Sigauke from Soar Valley Press.
The six of them will work closely with educational institutions and young people in business. They'll help raise awareness of the importance of looking after our health, educating on the fantastic research and development being conducted and engaging them in supporting Hopeful Futures events to raise money in aid of local research and clinical trials.
"Growing awareness and the audience for Hope is an ongoing must," stated Hope CEO, Nigel Rose.
"Involving leaders who have a high profile in the up-and-coming business generation is a turbo-charged way of doing just that. Plus, there’s succession and continuity to think of!"
The Hopeful Futures Group will be celebrating their official launch on Tuesday, December 6, at Brick & Beam in Leicester.
Attendees will get the opportunity to hear about the group's mission, whilst enjoying food, fizz and live music. Tickets are on sale now.
The charity is renowned for their subgroup ‘Hope Through Business’, run by Eileen Perry MBE alongside Pick Everards’ Duncan Green. It connects the business community and encourages firms to support Hope through a monthly direct debit, offering a number of rewards including two annual lunches, networking and support with incorporating ‘Hope’ activities into their HR and corporate strategy.
The charity hopes that the young board will achieve the same level of success and will be instrumental in gaining support and funding for Hope’s cancer research for generations to come.
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