Hundreds attended the #NicheBizAwards last Friday.
Headline Sponsors Jaz Kaur and Narinder Nijjar of Fraser Stretton (middle) arrived early for interviews.
Almost 600 guests gathered at Athena in Leicester's Cultural Quarter on Friday, September 24.
It was the first time the annual event had been brought back face-to-face with the public since 2019.
The Mad Hatter's Tea Party theme had guests in awe.
The 2021 ceremony will go down in Niche Magazine history.
Photographer Hitz Rao took pictures throughout the night.
Entertainment commenced with a themed performance from Creative Edge dancers.
Guests played a game of 'Ears and Tails' raising money for charity.
Magician John Constantine wowed guests with tricks and treats.
Host BBC sports commentator Ian Stringer welcomed 15 winners to the stage.
The party continued into the night.
Nominations will be open to the public in January for the 2022 event.
The Niche Business Awards must have been an incredible event, showcasing the best in various industries. It’s always uplifting to see so many passionate individuals gathered to celebrate their hard work and dedication. Events like these not only recognize achievements but also foster a sense of community among businesses. If you're looking for ways to earn additional rewards, consider exploring lottery games too. You can find great insights into free spin lottery games and more at colour prediction game. Such opportunities can add excitement and potential winnings to your entrepreneurial journey. Overall, the Niche Business Awards highlight the vibrant spirit of innovation and success in the business community.